A great way to increase both your Return on Investment (ROI) and gross revenue to creating packages. If someone already wants to buy, why not offer them other products in a bundle? It will save them money, and make you a lot more money without any additional effort! This will also decrease your cost per sale, which is how much money, on average, you spend on advertising to generate a sale.

If a customer has already decided to buy one of your products, it's easy to get them to buy more while they're at it.
 

So, how do you create a package?

 
Start by creating a product, and then choose Package as the product type.
 

Steps:

1. Go to Product Manager
2. Click New
3. Enter the package name, for example "package #1"
4. Choose a category
5. Choose Package from the type
6. On the description describe what this package includes
7. Click the Price tab and set the price
8. Switch to include tab, and move products you'd like to include from the left list to the right list
9. Save 

When people purchase the package, it will add a license for each of the products included. For example, if you included product A and product B, then on the license page, the user will see a license for product A and for product B.
 
Creating packages is a great way to give your customer more value and make more money at the same time. It's a win-win, and a proven sales technique that will help you build a successful store.